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Job Description:
Marketing and Digital Media Specialist Job in US (remote) – Physical Therapy by Phoenix is seeking an organized and detail-oriented Marketing and Digital Media Specialist to support company-wide marketing initiatives, brand consistency, and digital presence. In this role, you will assist with marketing campaigns, maintain online business profiles, support reporting and analytics, coordinate marketing materials, and manage digital and internal communication platforms to strengthen patient engagement and brand growth.
Compensation: $45,000 – $55,000 annually
Position Overview:
As a Marketing and Digital Media Specialist, you will play a key role in maintaining and growing the company’s digital footprint. You will collaborate with internal teams to ensure all marketing efforts are aligned, data-driven, and reflective of a cohesive brand identity across all channels.
Qualifications:
- High school diploma or equivalent required
- Associate or bachelor’s degree in marketing, communications, business, or related field strongly preferred
- 1–3 years of experience in web design and website management required
- Must reside in the Wichita or Kansas City metropolitan area
Responsibilities:
- Build, manage, and maintain company websites, ensuring content accuracy and updates
- Manage and maintain Google Business Profiles for all clinic locations
- Monitor and respond to Google reviews in alignment with company guidelines
- Optimize website and digital content for search engine performance (SEO)
- Design, manage, and analyze Google digital advertising campaigns
- Track advertising performance and adjust campaigns to improve results
- Prepare and deliver reports summarizing digital marketing performance
- Complete monthly analytics reports for social media and Meta platforms
- Create and maintain cohesive branding across digital and print platforms
- Design marketing materials including graphics, flyers, and website content
- Support sales team with printed and digital marketing materials
- Ensure all marketing materials comply with FCC and HIPAA regulations
- Track clinic specializations and maintain accurate marketing content
- Create and distribute monthly patient and physician newsletters
- Collaborate with HR on internal communications such as associate bulletins
- Develop and manage monthly social media content calendars
- Coordinate promotional materials and marketing assets for events
- Organize clinic photoshoots and content creation initiatives
- Monitor marketing budgets and ensure cost-effective execution
- Utilize EMR systems to generate reporting data for marketing insights
- Analyze marketing and sales trends to support strategic planning
- Research competitors to identify opportunities and industry trends
- Attend meetings and travel to clinic locations as needed
Skills:
- Strong organizational and time-management abilities
- Clear written and verbal communication skills
- Graphic design for digital and print materials
- Web design and website content management
- Understanding of UX/UI principles to improve user experience
- Photography and videography skills
- Video editing for marketing and educational content
- Knowledge of digital advertising platforms (Google, social media)
- Ability to manage multiple projects simultaneously
- Strong attention to detail across all marketing channels
- Problem-solving and analytical thinking skills
- Ability to work independently and collaboratively
- Adaptability in learning new systems and tools
- Familiarity with social media, online listings, and digital marketing platforms
Benefits:
- 3 weeks of paid time off (PTO)
- 6 paid holidays
- Medical, Dental, and Vision insurance
- 401(k) retirement plan
- Life insurance and short-term disability coverage
About Physical Therapy by Phoenix:
Physical Therapy by Phoenix is dedicated to delivering high-quality, patient-centered care while building strong community connections. Our team values innovation, collaboration, and consistency in delivering exceptional healthcare experiences both in-clinic and across digital platforms.
